{"id":76010,"date":"2023-08-17T00:00:00","date_gmt":"2023-08-17T04:00:00","guid":{"rendered":"https:\/\/www.sailingworld.com\/?p=76010"},"modified":"2023-08-21T13:32:30","modified_gmt":"2023-08-21T17:32:30","slug":"rallying-behind-american-magic-with-helly-hansen","status":"publish","type":"post","link":"https:\/\/www.sailingworld.com\/sponsored-post\/rallying-behind-american-magic-with-helly-hansen\/","title":{"rendered":"Rallying Behind American Magic With Helly Hansen"},"content":{"rendered":"\n
\n\n\t\t\t
\n\t\t\t\t\t\"American <\/div>\n\t\t\t\n\t\t\t\n
\n American Magic Supporter Collection: Show Your Pride with Stylish Sailing Gear<\/span>\n NYYC American Magic<\/span>\n\n\t\t\t\t <\/figcaption>\n <\/section>\n\t\t\n\n\n

While some might question how much trickle-down there is from the current breed of foiling America\u2019s Cup<\/a> boats to the average sailor, there\u2019s one area certain to benefit all of us\u2014technical sailing clothing. In their second campaign with American Magic, Helly Hansen has been in constant consultation with the team to develop what, for us, represents the next generation of innovations in technical gear. Some are specific to AC boats, such as where knives and rescue air will be stored or strategically placed armor. But other aspects, such as the continued development of highly resilient materials that allow sailors to perform at the highest levels, are something we\u2019re already seeing in Helly Hansen\u2019s commercially available products. And while you can\u2019t purchase the exact gear the American Magic team wears on the water yet (select pieces will be available next year), you can get a version of it, right now, through Helly Hansen\u2019s In-Line Sailing Collection that feature some of the favorite pieces the team uses day in and day out. It\u2019s a win-win for everyone.<\/p>\n\n\n\n

Helly Hansen\u2019s partnership with American Magic has also resulted in something sailors will love: the AC 37 NYYC American Magic Supporter Collection. We got a sneak peek at a few samples of the product line, which will have limited availability on the Helly Hansen website, with more gear being introduced throughout the campaign. A new red, white and blue American Magic logo adorns the back of each piece of gear, as well as a smaller version of the logo on the front.<\/p>\n\n\n\n

\n\n\t\t\t
\n\t\t\t\t\t\"Helly <\/div>\n\t\t\t\n\t\t\t\n
\n All-Weather Essentials: Helly Hansen’s Performance Gear for Sailors and Fans<\/span>\n NYYC American Magic<\/span>\n\n\t\t\t\t <\/figcaption>\n <\/section>\n\t\t\n\n\n

First was the waterproof crew jacket, which is perfect for those cool spring sailing days when you\u2019re on deck and just need a small buffer to keep the elements away, or maybe for a cool, foggy morning beach walk. It\u2019s just a great, all-around grab-and-go jacket. You\u2019ll appreciate the fleece-lined collar, behind which is an envelope for the hood, and fleece-lined front pockets. Speaking of pockets, there\u2019s all you\u2019ll need, including a front breast pocket for stashing a cellphone, the aforementioned hand-warmer pockets, and an inside security pocket.  But what\u2019s really cool is the mesh liner in both the jacket body and the hood\u2014the perfect moisture barrier. <\/p>\n\n\n\n

Then Helly offers the American Magic hoodie and racing tee.. The hoodie is made from cotton and includes a beefy drawstring and usual kangaroo-style pocket, for a classic comfy feel. The Racing Tee feels and acts like cotton but is actually made from recycled polyester that has been infused with recycled coffee grounds during the fiber creation process to provide everlasting UPF protection and natural anti-odor properties \u2013 yes, from recycled coffee grounds. It comes in what Helly Hansen calls a gray \u201cfog,\u201d in other words, a light gray. It\u2019s a great all-around color that will keep you from overheating on hot days but not show dirt as easily as a white tee. It\u2019s perfect for working on and around boats\u2014or just showing support for the American Magic team. The Supporter Collection has a coolness factor that takes them well beyond your typical hoodie or tee.<\/p>\n\n\n\n

\n\n\t\t\t
\n\t\t\t\t\t\"American <\/div>\n\t\t\t\n\t\t\t\n
\n Innovative Gear: Helly Hansen’s Next-Gen Sailing Clothing for American Magic<\/span>\n NYYC American Magic<\/span>\n\n\t\t\t\t <\/figcaption>\n <\/section>\n\t\t\n\n\n

The collection includes a wide variety of practical items, including tech T-shirts, jackets, pullovers, polo shirts, fleece, backpacks, belts and hats\u2014something for every taste, interest and budget. And while much of it is unisex, there are a number of products designed specifically for women and kids, including a polo shirt, vest and fleece pullover for women, and tees and hats for kids. For more information on the complete collection, go to: hellyhansen.com\/mens\/shop-by\/american-magic<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The latest from the Helly Hansen and American Magic partnership is the American Magic Supporter Collection, a new product line featuring products made of highly resilient materials.<\/p>\n","protected":false},"author":11,"featured_media":76012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"BS_author_type":"BS_author_is_guest","BS_guest_author_name":"Dave Powlison","BS_guest_author_url":"","hydra_display_date":"","hydra_display_updated":false,"_yoast_wpseo_primary_category":"161","_yoast_wpseo_metadesc":"Helly Hansen's partnership with the U.S. sailing team, American Magic continues with this latest launch of their new products.","_yoast_wpseo_title":"","_yoast_wpseo_meta-robots-noindex":"","arc_story_id":"","arc_website_url":"","custom_permalink":"","arc_subtype":"","arc_exclude_from_feeds":false,"sponsored":true,"sponsored_label":"Sponsored Content","sponsored_display_label":true,"sponsored_image":false,"post_right_rail":true,"post_right_rail_ad_1":true,"post_right_rail_ad_2":true,"post_right_rail_ad_3":false,"post_right_rail_ad_4":false,"post_right_rail_recirc":true,"fixed_anchor_ad":true,"post_top_ad":true,"post_off_ramp":true,"post_taboola":false,"labels":true,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","ad_settings_ads_on_this_page":true,"ad_settings_automatic_ad_injection_into_the_content":true,"ad_targeting":"","sponsored_label_style":true,"sponsored_url":"","social_share":true},"categories":[161],"tags":[170,171,176,2443],"class_list":["post-76010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsored-post","tag-americas-cup","tag-american-magic","tag-helly-hansen","tag-sponsored-post"],"acf":[],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/www.sailingworld.com\/wp-json\/wp\/v2\/posts\/76010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sailingworld.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sailingworld.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sailingworld.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sailingworld.com\/wp-json\/wp\/v2\/comments?post=76010"}],"version-history":[{"count":0,"href":"https:\/\/www.sailingworld.com\/wp-json\/wp\/v2\/posts\/76010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sailingworld.com\/wp-json\/wp\/v2\/media\/76012"}],"wp:attachment":[{"href":"https:\/\/www.sailingworld.com\/wp-json\/wp\/v2\/media?parent=76010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sailingworld.com\/wp-json\/wp\/v2\/categories?post=76010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sailingworld.com\/wp-json\/wp\/v2\/tags?post=76010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}